Roucoulons is a bloomy rind, cows milk cheese produced by Fromagerie Milleret in Franche-Comte region of France. It is a soft ripened cheese with a pale, orange colored rind. Its pate is ivory colored and creamy in texture. It is mild but has rustic, earthy and beefy components to its flavor. It is marketed as a “love” cheese with hearts on its packaging and its name deriving from the French word “roucouler” which means to talk fondly or amorously. It has a lovely depth of flavor and is not a very famous cheese in the United States.